Global Event Specialists (GES EMEA), has announced the appointment of Penny Banks as the businesses new creative director.
Penny brings with her a background in experiential design, brand storytelling, and innovation within the exhibitions and live events space. With a rich portfolio spanning Art Direction, Interior & Event Design, and Product Prototyping, her creative vision aligns with GES’s ambition to deliver unforgettable, future-focused experiences.
Penny’s new role will lead the development of insight-driven concepts that fuse the increasing demand from event organisations to create visually arresting, but purposeful experiences, and the need to bake in sustainability from the outset of every design.
Penny commented: “We have both a responsibility and an opportunity to be part of a new wave of events that are tactile and beautiful in design, strategic and meaningful in implementation, and sustainable in their creation. To influence so many events is a real privilege, and I’m really looking forward to working with the excellent team here.”
Dean Linehan, VP Client Relations at GES EMEA, said: “Great events require more than just great logistics; they demand creative minds that understand and value impact, be it investment, brand experience or sustainability. Penny’s appointment strengthens our ability to design experiences that are both visionary and responsible.”
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