UK data advertising platform, Blis, has announced the launch of Blis AI, a new AI-powered planning tool that turns a brief into qualified audiences ready for omnichannel activation, without relying on identifiers.
The product is designed to streamline the most manual, time consuming part of campaign planning. Using natural language inputs, Blis AI translates a simple campaign brief into up to three ready-to-activate audience recommendations, each based on a dynamically assembled range of audience inputs and backed by transparent rationale.
Built into Blis’ existing Audience Explorer platform, the tool draws on the company’s robust location, lifestyle, purchase, and behavioural data to surface audience combinations that are often overlooked in traditional workflows.
Aaron McKee, chief technology officer at Blis, said: “This is the first planning tool built for the way marketers actually work. It takes what was previously a fragmented, manual process and makes it fast, explainable, and outcome-focused. You can go from brief to audience in seconds and with more confidence.”
Alex Boras, president of Blis commented: “Audience targeting should align with a comprehensive campaign strategy, encompassing clear objectives and measurable outcomes. Blis AI helps marketers challenge assumptions, uncover new opportunities, and plan smarter, all in record time.”
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