Twenty-five years after the company was founded in Hong Kong by Paul Woodward, an agreement has been reached to transfer ownership of Business Strategies Group Ltd. (BSG) to the current managing director, Mark Cochrane (pictured).
BSG is the only consultancy focused on the Asian business events and exhibitions industry and has, since 2000, provided research and advisory services to over 200 international businesses and government organisations. BSG also runs the Asia-Pacific office for UFI, the global association of the exhibition industry, of which Cochrane is regional director.
The transfer of ownership will be a phased process due to complete in March 2027. Woodward will remain as chairman and senior advisor to BSG.
Woodward commented: “Mark Cochrane and his great team have been running BSG on a day-to-day basis for quite a few years now. As I begin to step back from active consulting work, this is the ideal arrangement for the company, its team and its clients. I couldn’t be happier with the plan and am confident that there’s a bright future for BSG as it starts its next 25 years.”
Cochrane said: “I am very pleased to have been able to come to this arrangement with Paul. BSG has built an amazing reputation since he founded the company for providing high-quality advice based on our unique event database and many years of experience working in the exhibition and business events industry. I’m also happy that Paul has agreed to remain in an advisory role as chairman as we address the many challenges and opportunities in this fast-changing market.”
Cochrane started working with BSG as a consultant in 2006, taking over as MD in 2010 when Woodward moved to Paris as CEO of UFI, a role he held until the end of 2015.
BSG’s clients are exhibition organisers, venue, private equity funds and government bodies. BSG’s services include business development strategy, competitive intelligence, portfolio analysis, feasibility studies, launch planning and commercial due diligence.
BSG has also worked with the Thailand Convention and Exhibition Bureau (TCEB) since 2006 managing TCEB’s exhibition-related activities in Greater China.
For more information, contact: Mark Cochrane: mark@bsgasia.com
Paul Woodward: pw@paulwoodward.com
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