Immersive events, whether exhibitions, conferences, experiences or launches, are sweeping across the UK. From London to Liverpool, and Birmingham to Manchester, immersive formats and venues are growing in popularity, proving that experience is now the most valuable commodity in the events industry. Exhibition News takes a closer look at the top immersive venues hosting immersive experiences, exhibitions, and spaces in London, Manchester, Liverpool and Birmingham.
London
Frameless at Marble Arch
Dates: Ongoing
As the UK’s largest permanent immersive art experience, Frameless features four galleries with 360-degree projections of masterpieces by artists like Monet, Van Gogh, and Kandinsky. The interactive environment responds to visitors’ movements, creating a dynamic art encounter.
Van Gogh at Shoreditch
Dates: Ongoing
This exhibition offers a 360-degree digital art experience, allowing visitors to step into Van Gogh’s world through large-scale projections and virtual reality elements.
Secret Cinema Presents: Grease at Evolution London, Battersea Park
Dates: August 1 – September 7, 2025
Secret Cinema transforms venues into immersive worlds. For “Grease,” attendees can expect a full-scale recreation of Rydell High, complete with live performances and interactive elements.
Race Across the World: The Immersive Experience at Various London locations
Dates: Spring 2025
Inspired by the TV series, this adventure challenges participants to navigate London’s landmarks without modern technology, solving puzzles and encountering surprises along the way.
Outernet London at Tottenham Court Road
Dates: Ongoing
Outernet London boasts the world’s largest wrap-around screens, offering immersive digital experiences that blend music, art, and culture in a futuristic setting
Manchester
SUPERMASSIVE at Depot Mayfield
Dates: June 13 – September 13, 2025
An interactive digital playground featuring art, light, sound, and play for all ages. By day, it’s family-friendly; by night, it transforms into an adult social hub with a rooftop café and bar.
David Hockney: Bigger & Closer at Aviva Studios
Dates: Ongoing
This immersive journey through 60 years of David Hockney’s art utilizes state-of-the-art projections and sound to bring his works to life.
Immersia XR at Trafford Palazzo
Dates: Ongoing
A groundbreaking XR (Extended Reality) walking theatre experience that immerses participants in interactive narratives inspired by classics like Alice in Wonderland and Tales of Aladdin
LOWRY360 at The Lowry, Salford
Dates: From May 3, 2025
An immersive exhibition that brings L.S. Lowry’s iconic ‘Going to the Match’ painting to life, allowing visitors to walk alongside the matchstick men and experience the world of football, community, and culture.
Alcotraz: Cell Block Three-Four at Manchester City Centre
Dates: June 1 – December 1, 2025
This immersive cocktail bar places guests in a prison setting, where they must smuggle in liquor and interact with actors portraying inmates and guards for a unique drinking experience.
Birmingham
Soul Supper: Immersive Dining Experience at Zumhof Biergarten
Dates: July 13 – November 30, 2025
Combining live soul music with a themed dining experience, Soul Supper offers an evening of entertainment and cuisine in a vibrant setting
The FRIENDS Experience: The One in Birmingham at NEC Birmingham
Dates: Dates TBA
Step into the world of the beloved sitcom with recreated sets like Central Perk and Monica’s apartment. A nostalgic trip for fans of the show.
Divine Beauty at Night at Birmingham Cathedral
Dates: Dates TBA
An immersive light and sound installation that transforms the cathedral’s interior into a mesmerizing visual experience.
The Jury Experience: An Immersive Courtroom Case at Crescent Theatre
Dates: July 25 – August 16, 2025
Participants become jurors in a live courtroom drama, deliberating and deciding the outcome of a fictional case in this interactive theatre experience.
WWE Raw Live at bp pulse LIVE arena
Dates: August 25, 2025
Experience the thrill of live wrestling as WWE Raw returns to Birmingham, featuring top wrestling superstars in action-packed matches.
Liverpool
Beyond Van Gogh: The Immersive Experience at Exhibition Centre Liverpool
Dates: July 15 – August 3, 2025
This exhibition brings over 300 of Van Gogh’s masterpieces to life through cutting-edge projection technology, offering a captivating journey into the artist’s world.
Beyond Monet: The Immersive Experience at Exhibition Centre Liverpool
Dates: July 15 – August 3, 2025
Making its UK premiere, this exhibition showcases nearly 400 of Monet’s iconic works through immersive projections and soundscapes.
Flow: Immersive Light Show at Liverpool Cathedral
Dates: September 2025 (exact dates TBA)
This stunning light and sound show transforms the vast Gothic interior of Liverpool Cathedral into a sensory journey. Created by award-winning artist Luxmuralis, “Flow” blends music, colour and projection to symbolise the movement of water and time—perfect for a reflective yet awe-inspiring evening.
Escape Live: Horrible Histories Escape Room at Royal Albert Dock
Dates: Ongoing in 2025
A family-friendly immersive escape room themed on the gruesome facts of British history, based on the beloved Horrible Histories franchise. Expect plenty of humour, puzzles, and interaction with theatrical sets and storytelling.
FACT Liverpool: Immersive StoryLab at FACT (Foundation for Art and Creative Technology), Wood Street
Dates: Various exhibits through 2025
FACT regularly hosts cutting-edge immersive art exhibitions, including VR installations, interactive video art, and AI-powered storytelling. Its 2025 line-up includes collaborative works that blend tech and social issues, offering thought-provoking, next-gen experiences in visual culture.
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