Lodging Magazine
U.S. hotel performance strengthened during the first half of 2026, with rising room rates, occupancy, total revenue, and gross operating profit margin (GOP margin) contributing to year-over-year gains, according to the latest HotelData analysis. Across all hotels in the HotelData.com sample, H1 ADR increased 7.1% from $197.99 in 2025 to $211.96 in 2026.