IFMA’s FMJ Magazine
During the FIFA World Cup’s opening week alone, more than 1.3 million spectators attended matches, with average attendance exceeding 65,000 per game. Daily attendance records were broken within the first week of competition. Hotels, restaurants, retailers and entertainment destinations faced the challenge of accommodating increased activity while maintaining the experience customers expected. For facility managers, periods like this provide a practical test of readiness. While visitors experience the front-of-house environment, facility teams are responsible for the infrastructure, staffing, capacity and operational coordination that make those experiences possible.