The London Snow Show, one of the UK’s largest consumer ski and snowboard events, will return to Olympia for the first time in 15 years. This year’s event will take place from 18-19 October.
The London Snow Show’s move to Olympia reflects the venues growth and regeneration project. The second half of 2025 will see a £1.3bn regeneration aiming to make the Kensington venue at the heart of London’s events, according to Olympia.
Olympia first held The London Show Show back 1976 (then called The London Ski Show). Now, the show will return to Olympia’s National Hall following its acquisition by The Mountain Trade Network in 2024.
Last year’s show saw 10,000 visitors, 38% of which from the Greater London area. Furthermore, 85% where of an intermediate to advanced level of skiing or snowboarding.
James Gambrill, founder of The Mountain Trade Network, said: “We’re really excited to be bringing the Snow Show back to its home at Olympia. Many skiers and snowboarders have great memories of the show over the years, and we hear so much enthusiasm for the venue. We’re also looking forward to bringing new elements to the event, creating a fun, action packed weekend, with lots to do and see, as well as plenty of opportunities to book holidays and buy equipment.”
Nick Graham, director of exhibitions at Olympia Events added: “We’re thrilled to welcome London Snow Show home to Olympia. It’s an event that shares a rich history with this venue and sparks a lot of interest with our visitors and the local community. We’re excited to once again serve the passionate snow sports audience based in and around West London, as well as the wider London community, and look forward to seeing its exciting relaunch.”
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