The latest edition of EN Launch Club took place on 27 June at the De Vere Grand Connaught Rooms, with a focused agenda around launching and growing successful consumer events. Attendees heard from industry experts on key topics including identifying launch opportunities, building effective budgets, mapping critical paths, and finding and retaining audiences.
There was also a strong emphasis on commercial success, with sessions covering sponsorship strategy and audience engagement. Dedicated 1-to-1 meetings gave attendees the chance to connect directly with industry peers and experts to gain advice and build relationships.
A few key takeaways included the importance of market research before launching, building flexible launch models and the need for clear sponsor value from the outset.
The event was supported by a strong line-up of sponsors, including XG Graphics, MCM, More Event Logistics, Ministry Protective, Jonas Event Technology, Wi-Fi & Connectivity Provider, and Modex- all of whom took part in meetings throughout the day.
EN will soon release downloadable guide covering the key discussions, insights, and lessons from the day. Featuring quotes and interviews from speakers, sponsors, and delegates, the guide will serve as a resource for anyone looking to launch or grow a consumer show.
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