Spatial analytics firm, Meshh has announced the launch of Vantage: a new analytics platform designed for agencies, event organisers, brands, and the experiential sector.
Vantage is a self-service platform used across events such as tours, festivals, trade shows, and pop-ups. It works with Meshh’s sensors, allowing clients to set metrics, connect with existing tools, and measure spatial data and campaign results.
The new platform represents an upgrade to Meshh’s spatial analytics capabilities, featuring enhanced UI/UX, improved user administration, and advanced customisation options.
Meshh uses passive, privacy-compliant sensors to collect anonymous location data, offering insights such as dwell time, visitor flow, engagement, and repeat visits.
Meshh CEO Caroline McGuckian explained: “Meshh Vantage is a step-change in how agencies and brands can use spatial analytics. We have completely redesigned the user interface to include intuitive navigation and customisable event dashboards based on each client’s specific needs and preferences. The live dashboard is clear and user-friendly, and having the sensor setup and data overviews all in one place makes it easy to manage.”
“We have an exciting suite of additional Vantage features coming out during 2025, specifically, the ability to automate complex, powerful metrics like flow and user journeys, as well as directly piping in industry-leading benchmarking data and event comparison capabilities,” added McGuckian.
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