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Thinking inside the box: How hotel designers innovatively employ guest psychology

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CoStar News
Aug 4, 2025

By Trevor Simpson

Guest rooms in The Envoy Hotel, Autograph Collection have beds that face toward the window to invite guests to get out of their rooms and explore the city. (JCJ Architecture). Among the skills required of hotel designers and architects, there’s a budding trait that is becoming increasingly necessary and forces them to tap into a practice outside of their standard curriculum: proficiency with psychology.

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