With the inaugural Confex Supplier Awards 2025 approaching, EN caught up with three-time EN Supplier Award winner Margaret Reeves, managing director of Reftech, for a Q&A exploring the secrets behind the company’s success and its plans for the future.
General achievements and Awards
How does it feel to win ‘Best Registration’ three years in a row at the EN Supplier Awards?
We’re absolutely over the moon! Winning once is a fantastic achievement, but taking home the award three years in a row is a real testament to our team’s dedication and hard work. It shows that our success isn’t just a one-off, we’re consistently delivering. We’re always looking for ways to evolve our technology, improve our services, and stay ahead of the changing needs of the industry.
What distinguishes RefTech in the registration and badging space?
Honesty and integrity are at the core of everything we do. We build long-term relationships with our clients rather than chasing short-term gains. Our customer service is second to none, and we have a genuine interest in ensuring our clients’ success. Many of our partnerships have lasted for years, and some for decades because we’re not just suppliers – we’re trusted partners.
Innovation & Technology
Can you walk us through the evolution from ScanPod to PrintPod?
Both the ScanPod and PrintPod were born out of the challenges presented by COVID-19. The ScanPod came first, it was initially designed to be placed at the entrance of venues to provide a contactless reg process instead of traditional manned points. Building on that concept, we developed the PrintPod, which allowed attendees to print their badges on demand and contact-free when they arrived at an event. These innovations were designed to make event entry smoother, safer, and more efficient.
How important is real-time data in event registration, and how does it enhance the experience?
Real-time data is crucial for a seamless onsite registration experience. Neo ensures that registration is always open and synchronised, which is vital as many attendees now register at the last minute or even onsite. This flexibility allows organisers to manage their events smoothly without worrying about delays or discrepancies in data.
Reliability & Client Trust
How has ISO 27001:2022 certification reinforced client trust?
We were the first event registration and badging company to achieve the Information Security Management (ISO/IEC 27001) certification and we celebrate ten years of ISO certification this year.
This certification is a stamp of quality and security, and it has become increasingly important in recent years. More companies are prioritising data security and are requiring their suppliers to meet strict compliance standards. The updated ISO 27001:2022 gives our clients confidence that we handle their data with the highest level of security. It also simplifies the procurement process, as many supplier security questionnaires are automatically satisfied by our certification.
Looking Ahead
What exciting developments are on the horizon for RefTech?
We launched ScanPod Mobile at Confex, which gives event organisers even more flexibility in managing registration and session scanning, so we are keen to promote this new service to organisers.
How will your new DIY registration service help event organisers?
We’re still finalising the details, but the goal is to give organisers a cost-effective and user-friendly way to manage registration themselves. This will be particularly beneficial for smaller events or organisers who want more control over their processes without relying on third-party providers.
What’s your advice for innovating in the event industry?
Focus on relationships. This industry thrives on collaboration, not competition. It’s easy to undercut prices, but true success comes from building trust, maintaining ethical practices, and positioning yourself as a specialist in your field. Long-term success is built on integrity, reliability, and a commitment to best practices.
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