A new online course has been launched to provide individuals and businesses with a structured, practical introduction to keyword research.
The free, step-by-step program is designed to support learners in understanding and applying core principles of keyword strategy using widely available tools.
The course comprises 26 lessons, covering topics such as the fundamentals of keyword research, different keyword types, and methods for developing effective keyword strategies. Participants will gain hands-on experience with tools like Keywords Everywhere and the Keyword Strategy Tool, including guidance on setup, feature comparisons, and practical use cases.
Key course components include:
-
Instruction on building keyword clusters and using positive/negative keywords
-
Interpreting keyword data and aligning findings with broader digital strategies
-
A 30-minute strategy call and a follow-up session to support implementation
Learners also receive additional resources, including a keyword ranking report and a website audit report (valued £150).
The course is suitable for professionals across sectors, including event businesses, product marketers, and those seeking to enhance their SEO skills.
For more information and to access the course, visit here.
The post Digital Groundworks launches free SEO course for event profs appeared first on Exhibition News | The trade for shows..