Seven smart ways to boost delegate attendance at your next event

Getting people to register is one thing—getting them to actually show up is another.

Whether you’re planning a conference, summit, or networking event, here are seven effective strategies to increase delegate attendance and keep your seats filled.

Create FOMO with compelling content

People attend events to gain insights, make connections and get inspired.

Tease standout speakers, session highlights, and unique experiences early on. Use snappy video trailers, speaker quotes, and sneak peeks to build anticipation.

Segment and personalise your marketing

Generic email blasts don’t cut it anymore. Tailor your outreach by audience segment, whether it’s job title, location, or industry interest, and personalise messaging to speak directly to what they’ll gain from attending.

Leverage social proof

Use testimonials, photos, and stats from previous events to show how others found value in attending. Encourage past delegates to post about their experience, and share attendee spotlights to humanise your event.

Offer tiered or time-limited discounts

Create urgency by offering early bird pricing or exclusive group discounts. Use countdown timers, limited VIP upgrades, and promo codes to nudge fence-sitters toward registration.

Make it easy to say “yes”

Simplify the registration process. No clunky forms or hard-to-find details. Offer flexible payment options and provide clear info about location, transport, agenda and accommodation.

Build strategic partnerships

Work with associations, sponsors, and media partners who can promote your event to their networks. They’ll lend credibility and reach audiences you might not tap into alone.

Keep the buzz going until the big day

Use reminder emails, behind-the-scenes updates, and delegate-only communities (like LinkedIn groups or event apps) to keep attendees engaged and excited in the run-up to the event.