Tech platform for events, Sitka has appointed Matt Wilson as chief revenue officer to support its growth in delivering attendee insight for live events and venues.
With over two decades of experience in event technology and commercial strategy, Wilsonʼs background includes commercial roles in audience engagement, registration, CRM and ERP systems. His portfolio includes senior roles supporting global organisers and blue-chip clients such as Informa and UBM.
Wilson will lead commercial operations and partner strategy as part of Sitkaʼs wider leadership evolution, working cross-functionally to ensure continued product-market fit and long-term customer success.
Will Bayne, CEO and co-founder of Sitka said: “Matt brings deep industry knowledge, commercial intelligence, and a genuine passion for helping organisers succeed. Weʼve built something bold and original, and now weʼre ready to scale it.”
The appointment combines Bayneʼs product and design-led background with Wilsonʼs commercial leadership, a partnership that reflects Sitkaʼs ambition to challenge the status quo in event technology and meet rising demand for smarter, insight-driven platforms.
Sitkaʼs pioneering Attendee Intelligence reporting gives organisers unprecedented visibility: not just into where people move, but how they interact with content, spaces and each other.
“I think Sitka has found the perfect unique proposition. Organisers have spent years – and big budgets – trying to piece together the kind of insight Sitka can provide out of the box. Itʼs the right product, with the right team, at exactly the right time. Iʼm excited to drive strategic growth and help more organisers unlock the full value of attendee intelligence,” said Wilson.
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