IBC2025 has announced the integration of Amsterdam’s GVB public transport pass into the official event badge, enabling attendees to access the city’s public transport network directly through their conference credentials.
Developed in collaboration with long-time venue partner RAI Amsterdam, Amsterdam public transport operator GVB, and smart credentialing provider CredsNow, this initiative will provide ticket-free access to the city’s extensive tram, bus and metro network, delivering a sustainable, and tech-forward experience for the tens of thousands of professionals attending this year’s show.
In a first-of-its-kind IBC2025 badges will include an embedded QR code linked directly to the GVB system. Attendees will be able to move between the RAI and central Amsterdam using public transport, simply by scanning the QR code on their badge eliminating the need for additional cards, tickets or apps.
RAI Amsterdam, known for its commitment to green practices, has enabled free city travel for all IBC attendees across GVB’s public transport network for many years as part of its long-standing partnership with IBC.
“This integration supports our ambition to create truly sustainable events, and underwrites RAI’s long term commitment to IBC Show,” said Maurits van der Sluis, COO of RAI Amsterdam. “By connecting the city’s transport system directly to the badge, we’re removing barriers and improving the visitor journey in a meaningful, future-forward way.”
“Our city continues to champion fair transport policies and future-ready event experiences for international visitors,” said Erik Maitimo, Sr. Account Manager, corporate sales, at GVB. This collaboration demonstrates what’s possible when innovation meets purpose – by embedding our services into the very fabric of the IBC experience, we make public transit the default and easiest choice.”
IBC2025 takes place from 12–15 September at the RAI Amsterdam.
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