Evolution Dome’s rapid deployment of its signature inflatable structures brought LEGO’s high-speed ‘Build the Thrill’ event to life at Battersea Power Station ahead of F1 at Silverstone 2025, with just three hours available for both build and de-rig.
In support of the British Grand Prix, LEGO transformed the iconic London landmark with family-friendly Formula 1 activities, including a life-sized McLaren F1 car built entirely from LEGO bricks, reaction time challenges and a giant outdoor screen showing the race live.
To create branded, flexible event spaces outside the power station, Evolution Dome supplied and installed seven 6m x 6m X Pods and one 15m x 6m Air Roof. The X Pods featured custom-printed walls, providing an eye-catching backdrop for LEGO’s brand activation and the perfect shelter for interactive build stations and photo opportunities.
The inflatable structures were specified for their speed of installation and adaptability. With just a three-hour window for setup and pack-down, Evolution Dome’s team delivered a smooth turnaround, ensuring the pop-up event space was live on time and cleared promptly afterwards.
The event was free to attend and drew large crowds of families, LEGO fans and Formula 1 enthusiasts eager to get up close to the life-sized LEGO McLaren racer and other themed attractions.
“The flexibility of our pods and Air Roof makes them ideal for brand activations like this,” said Ash Austin, MD of Evolution Dome. “With detachable, fully printable walls, we gave LEGO a high-impact, branded footprint without the need for heavy structures or long installation schedules.”
The post Evolution Dome powers LEGO Formula 1 event at Battersea Power Station appeared first on Exhibition News | The trade for shows..