Solstice AV senior account manager, Tanita Russell, will be swapping the comfort of her office chair and computer later this month, by taking on one of the UK’s most gruelling 50km ultra marathons as she helps to raise life-changing funds for the Alzheimer’s Society.
Tanita, who joined Solstice AV, an international distributor of professional audiovisual solutions in 2023, and a respected member of the AV community since 2012, has signed up for the now annual Boudicca Way 50km Ultra Marathon on July 19, running through historic Norfolk villages.
“Alzheimer’s is a profound challenge that touches us all,” explained Tanita ahead of her challenge. “It takes away not just individuals, but the cherished memories they have previously held so dear. Every step I take is not just for me, but for those affected by dementia.”
Running for change
Figures from Alzheimer’s Research UK show dementia continues to be the UK’s leading cause of death, with one in two people affected by dementia in their lifetime, either by caring for someone with the condition, developing it themselves, or both.
There are currently estimated to be 982,000 people living with dementia in the UK, but more than a third of people with the condition do not have a diagnosis. The number is expected to rise to 1.4m by 2040.
“I’ve set myself a fundraising target of £2,000, but I’m not there yet,” said Tanita. “Any support, even a social media share or a small donation, makes a huge difference. Alzheimer’s Society does life-changing work, and I’d love to give something meaningful back.”
Louise Abbey, marketing director at Solstice AV, commented: “Tanita is someone who doesn’t do things by halves. For someone who has only been running for two years, to take on such an incredible challenge with the motivation of helping others is truly inspirational. We’re all incredibly proud of her.
If you are able and would like to support Tanita visit here: official JustGiving page.
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