Chris Skeith OBE, CEO of UFI, sits down with Mash Media founder Julian Agostini to lay bare the exhibition industry. Over the hour-long interview, Chris answers some major questions.
He begins, talking about his emotional departure from AEO. Investing so much, growing turnover from about £440,000 to £1.3m over a 10 year period and then moving on.
Then he moves on to UFI – what it has been like stepping into their network, working at the Paris HQ, and connecting with members across the world, from Egypt to Japan.
In the middle of the interview, Julian asks the question: how do you build an exhibition industry? What makes some industries thrive and others fail? Shouldn’t there be a template for how to develop a successful industry?
Find out how Chris responds to this question, and much more, in our interview with one of the most important figures in the exhibition industry.
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