Saudi Arabia’s Public Investment Fund (PIF) has created Expo 2030 Riyadh Company, a dedicated entity to execute the kingdom’s World Expo 2030 commitment.
This move marks a key operational phase in the country’s wider Vision 2030 agenda, as it accelerates preparations to host international events that reinforce its non-oil economic ambitions.
The newly formed company will oversee the planning, development, and management of all Expo-related infrastructure, with the master plan covering a vast 6m square meters.
Strategically located near the upcoming King Salman International Airport, the site aims to maximise accessibility while supporting Riyadh’s transformation into a global destination.
As part of Vision 2030, Saudi Arabia is rapidly diversifying its economy, heavily investing in tourism, entertainment, and infrastructure. The launch of Expo 2030 Riyadh Company reflects the state’s commitment to ensuring the Expo is delivered on time and at scale, contributing to the broader national agenda of reducing dependency on hydrocarbon revenues.
With Expo 2030 falling in the same year as the culmination of the Vision 2030 programme, its execution is seen as a litmus test for the success of the overall diversification plan.
The Expo is expected to drive significant economic and reputational value. PIF has projected that Expo 2030 Riyadh will draw over 40m visits during its run. Beyond tourism, the initiative is forecast to inject approximately $5.6bn into Saudi Arabia’s GDP, with long-term spillover benefits anticipated across the construction, hospitality, transport, and services sectors.
Expo 2030 is positioned as a catalyst for broader urban and economic development, with its location near new transport hubs and city-scale projects enhancing its legacy potential.
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