Tech event specialist, Event Footprints has announced the third webinar in its free Best Foot Forward series, bringing together event professionals and analysts to explore practical measurement strategies that go beyond attendance figures and engagement metrics.
Designed for event planners, marketers and experience designers, the session will offer a grounded and honest look at the challenges of measurement, the value of choosing the right metrics, and how to turn insights into evidence that supports business goals.
The panel includes Conrad Mills, principal analyst at Forrester. Mills has worked in B2B technology marketing for over 20 years at a mix of large enterprises and smaller organisations. He’s worked across various marketing disciplines, including strategy, branding, content, digital, and PR, with his core expertise in demand generation.
Mills will be joined by Rob Curtis, founder of Event Footprints. Curtis has worked across the events and marketing landscape, helping brands turn audience insight into measurable ROI.
The session will be hosted by the founder of Event Tech World, Vanessa Lovatt. Lovatt advocates for smarter event design and formerly led on content strategy at Glisser and has extensive in-house experience in membership and digital engagement.
The webinar covers event alignment with business goals, meaningful measurement strategies, stakeholder communication, and practical frameworks for all event formats.
Curtis commented, “The Best Foot Forward series is receiving strong feedback from attendees across the industry. Past sessions have been praised for “cutting through the noise” and delivering “practical and insightful content that actually helps us do our jobs better”
“We are thrilled that attendees have found the content valuable and have been able to discern real value from the sessions,” added Curtis.
‘Beyond Numbers: Unveiling the True Impact of Events’ takes place on Thursday, 3rd July at 4pm.
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