UFI, the global association of the exhibition industry, has named Kuehne+Nagel as the winner of its 2025 UFI Industry Partners Award.
The award recognises industry partners across a broad range of services from logistics to technology, from media to consultants, who partner organisers and venues in sustaining and creating successful exhibitions.
The theme for the 2025 Award was ‘Partnering in customer driven innovation’, with the objective of celebrating collaborations that set a benchmark in showcasing customer-focused innovation among industry partners, and in driving the success of exhibitions.
Nina Sossau, global communications manager expo & event logistics at Kuehne+Nagel shared: “We are truly honoured to receive the 2025 UFI Industry Partners Award. This recognition reflects our strong commitment to developing customer-centric logistics solutions that empower the exhibition industry…Our winning project exemplifies this spirit by combining digital tools, sustainable practices, and tailored logistics services to create real value for organisers, exhibitors, and visitors alike.”
Sebastian Witt, chair of UFI’s Industry Partners Working Group, commented: “On behalf of the jury, I extend heartfelt congratulations to Kuehne+Nagel on winning the 2025 UFI Industry Partners Award. Their Max Visibility project stood out for its clear focus, measurable impact, and forward-looking innovation. The solution not only simplifies the exhibitor experience but sets a benchmark for how industry partners can truly drive value in the entire ecosystem.”
The jury also acknowledged the finalist First Sight Media (UK) for their work on ‘Elevating NHS ConfedExpo 2024’.
More information on the UFI Awards is available at www.ufi.org/awards.
The 2025 UFI Award winners will be officially celebrated and will present their projects at the 92nd UFI Global Congress, which will take place 19-22 November 2025 in Hong Kong SAR. For more details on the UFI Global Congress, visit www.uficongress.org
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