In the competitive world of commercial B2B events, you’re not just competing with other shows. You’re competing with overflowing inboxes, competing business priorities, and the simple, powerful desire for people not to waste their time. The days of a one-size-fits-all agenda and a generic “hope you enjoy the show” email are over.
If your goal is to grow your event, increase exhibitor / sponsor ROI, and ensure attendees return year after year, then your new strategic imperative is personalisation.
It’s no longer a ‘nice-to-have’. It’s the core engine for creating value with events. A personalised event experience transforms a passive attendee into an active participant, making them feel seen, understood and valued. And for a commercial event organiser, that feeling translates directly to a healthier bottom line.
But how do you move beyond simply adding a name tag to a welcome email? How do you implement a personalisation strategy that actually delivers results?
These are the critical questions we’ll be exploring in Grip’s upcoming webinar: The power of personalization: Because in events, one-size-fits-none. On 26th June, join Gina Kay, Marketing Manager, International Confex; Dorota Wallusch, International Affairs, Grupa MTP; and Rachel Stephan, Founder and CEO, Snöball for an unmissable deep dive into event personalisation.
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