CBS Arena (Coventry Building Society Arena), (cap. 32,609) has unveiled ‘The Curve’, the new multi-functional space for conferences and medium-scale exhibitions.
With capacity of up to 350 conference delegates, ‘The Curve’ follows significant growth in the conference, exhibition and meetings area of the Arena’s business over the last 12 months.
Having hosted 573 exhibitions, large conferences, small meetings, awards events and gala dinners in 2024 the venue has seen a 48 per cent increase in the number of large conferences held and £2.8m of new business brought through the doors.
Jenni Ford, director of sales and marketing at Coventry Building Society Arena, said: “We have experienced a rise in enquiries and new business coming into the venue over the last year, reflecting renewed confidence in the market, which has fuelled the decision to invest in this new space.”
The Arena has also seen enquiry levels rise by 50 per cent compared to 2023 and has made the strategic decision to invest in creating ‘The Curve’ to support high demand.
The space, which has been converted from an office area and is a unique curved design, features a reception area, breakout areas, conference space and dedicated catering for event organisers and delegates.
‘The Curve’ is now available for event organisers to book and has already been pre-booked for five events.
The Arena has over 20,000 sqm of flexible event space and can host meetings from 10 to 7,000 delegates. The venue has 2,200 onsite car parking spaces and 75 per cent of the UK population is within a two-hour drive.
Image: Paul Michael (managing director) and Jenni Ford (director of sales and marketing) in The Curve at Coventry Building Society Arena.
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