AV solutions company Solstice AV has announced its latest addition to its leadership team, with the appointment of Louise Abbey as the company’s new marketing director.
Louise brings more than 20 years of accomplished B2B marketing knowledge and experience to the company, having held senior positions across vendor, distributor, and reseller organisations operating in the fast-paced ICT sector.
With a strong track record of building scalable marketing functions that drive business growth and channel engagement, Louise will lead the company’s marketing strategy, working as a key advisor to the board and collaborating with Solstice’s vendor and reseller partners.
Based at Solstice AV’s Gloucestershire headquarters, Louise’s appointment follows recent milestones for Solstice AV, including the recent appointment of Chris Ball as Chief Finance & Operating Officer at Solstice AV, plus UK distribution partnerships with LED display leader LianTronics and interactive technology provider i3CONNECT.
Commenting on her appointment, Louise said: “I’m excited to be joining such a dynamic, service-led business. Solstice AV is building something special, combining technical excellence with a genuine commitment to its partners. I’m looking forward to contributing to the next phase of growth.”
Chris Ball, to whom Louise will report, added: “Louise’s appointment is a key milestone for us. Her energy, expertise, and strategic mindset will be invaluable as we scale. We’re delighted to welcome her to the Solstice team.”
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