Experience Oxfordshire Venues’ focus on growing the county’s share of the lucrative, global, business visits, meetings, incentives, conferences, and events market is showing an impressive return on investment.
Over the last year the team has participated at carefully selected domestic and international exhibitions to showcase the county’s enviable collection of venues and meeting spaces.
In the past 12-months the team’s work has generated requests for proposals worth over £1.2m in potential incremental income for venues in the county and a 25% growth in conversions to bookings against the previous year.
As the county’s Local Visitor Economy Partnership (LVEP), Experience Oxfordshire has secured a place for the Venues team on the European Sales Mission 2025, MeetEngland’s (a division of national tourism agency, VisitEngland) three city engagement roadshow.
Held at the British Ambassador’s residency in Geneva, Paris and Brussels, Experience Oxfordshire will hold meetings with the organisers of, much sought after, association events.
For the third consecutive year, Experience Oxfordshire Venues will be attending IBTM World, Barcelona, as part of the MeetEngland stand.
Additionally, Experience Oxfordshire has recently become a corporate member of the All-Party Parliamentary Group (APPG) for Events, a cross-party group made up of members from both Houses of Parliament.
Following her attendance at the APPG’s first major event of the new parliament, Experience Oxfordshire’s CEO, Hayley Beer-Gamage said: “Experience Oxfordshire recognises the importance of the BVE and MICE markets to the county, with business visitors alone accounting for 25% of all visits made and £552m of spend. Oxfordshire is well placed to further develop its share of this market and we are pleased to see that our efforts over the last year have had such a tangible impact.”
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