-45dB has announced its first appointment in the Middle East, naming Jack Wilson as Regional Director for the UAE.
The company, known for its sound-reducing temporary spaces for live events, is expanding into the UAE as part of its broader international growth strategy. This move marks a key step into a major global events market.
Jack Wilson brings experience in sales strategy, market development, and regional leadership, with a background that includes work across the APAC and MEA regions. In his new role, he will lead -45dB’s operations in the UAE, focusing on business development, local partnerships, and delivering tailored solutions for clients in the region.
His appointment reflects -45dB’s commitment to supporting clients in key markets and aligning its services with regional demand.
Commenting on his new role, Jack Wilson said: “Now, as I embark on an exciting new chapter as Regional Director of the UAE with -45dB, I’m thrilled to introduce this groundbreaking solution to the region. With its status as an innovation hub and a dynamic events industry, the UAE offers an exciting opportunity to bring this innovative product to a rapidly evolving market.”
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