Tech platform Zuant has launched a 3D virtual solution powered by Matterport technology, creating ‘digital twins’ of event spaces. Fully integrated with CRM systems, the platform enables lead capture, boosting conversion rates by up to 20%, and offers 24/7 global access to event content.
Electrical equipment manufacturer Plug Power used Zuant 3D to provide a virtual alternative to the in-person launch of its new ‘Gigafactory’. A 3D scan of the factory was transformed into a virtual factory tour and included all of the tour stops that would be used at the live event.
Each tour stop featured a video presentation from one of the subject experts, as well as access to more information and support on demand. Tailored links to information could be sent in follow-up emails to maximise lead conversion.
A total of 1,600 participants from across the globe attended Plug Power’s virtual event, exploring the 3D environment and generating more than 65,000 interactions. The immersive experience allowed attendees to engage with content, navigate the digital space, and access key information from anywhere in the world.
Pete Gillett, CEO of Zuant, said: “Zuant 3D has a great advantage over traditional interactions, as it can either be an entirely exclusive experience for a customer to self-navigate alone, or a guided tour with dual controls for sales agents to use.
“The technology has applications across all kinds of sectors including trade shows, events, retail, property, manufacturing, construction and hospitality. Toshiba used Zuant 3D to be able to run live virtual tours of their tradeshow stand which maximised opportunities during the show, as well as extending the life of their tradeshow booth, ensuring that they were still generating leads long after the show had finished.”
Tracy Oakland, global events manager, at Plug Power, commented: “We have valued customers and partners in Europe, Asia and beyond – hybrid events allow us to include them in what we’re doing. We just couldn’t have handled the insane traffic for our Gigafactory launch in any other way. We are building green hydrogen production plants across the US and we fully intend on doing at least one, if not multiple, tours of those facilities using Zuant 3D.”
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