On Sale Live’25, an event for marketing and communications professionals working across ticketed experiences, has announced its speaker programme.
On 15 May 2025 at The Crypt in London, On Sale Live’25 will bring together professionals from theatre, attractions, immersive, social gaming, consumer events, and museums to connect, collaborate, and grow within the experience economy.
The final speaker line-up includes influential names from both inside and outside the sector, reflecting the event’s goal: help marketers drive greater income through creative strategy and sector growth. Industry heavyweights such as:
- Paul Robinson, President, Kartoon Channel
- Santiago Santamaría Soler, VP Global Comms & PR, Fever
- Ollie Rosenblatt, CEO Senbla & SVP Sony Masterworks Live
- Julia Kamoda, Global Director of Promotions, Hasbro
…will join 45 speakers across themed zones and sessions — including coaching, case studies, and cross-sector learning.
Sessions Include:
Rewriting the Playbook: AI, Attention, and the Future of Live Experience Marketing
Keynote by Adam Cunningham, Chief Strategy Officer, Allied Global Marketing
Customer Habits Today; Live Revenue Tomorrow
Keynote by Paul Robinson, bringing a global media perspective to experience economy trends
Brand Partnerships: What Are Brands Really Looking For?
With Hasbro, TodayTix Group, Shine Partnerships and WXO exploring how to attract and retain brand partners
Emerging Experience Trends – and How to Market Them
Featuring leaders from Fever, Luna Entertainment, Senbla and London Transport Museum
The State of Play – an opening panel review of where the industry is now
With Merlin Entertainments, Neon Global, SOLT, Media 10 and Avalon
Outside of the main stage, there are zones for personal development, success measurement, and one-to-one coaching making On Sale Live’25 not just a conference but the experience economy ecosystem in action.
“In a sector that’s growing fast but still under-served when it comes to tailored training and shared space, On Sale Live’25 is designed to close that gap,” says Dawn Farrow, founder of On Sale Group and the creative force behind blockbuster London campaigns like Squid Game: The Experience and The FRIENDS™ Experience.
“There’s endless innovation on the ticketing tech side – but the human side of this industry, where creativity meets conversion, is where we now need to evolve. This is about giving our marketing and comms people the tools, networks, and know-how they need to meet bold commercial targets.”
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