In February, Driftwood Capital launched its Driftwood Lifestyle & Luxury Division (DLLUX), enhancing management, investment, and development services and initiatives within the luxury, lifestyle, and branded residences sector. Since 2019, the firm has invested more than $2 billion in that sector with developments such as the Westin Resort & Spa Cocoa Beach, Dream Miami, Canopy by Hilton West Palm Beach, and Canopy by Hilton Tempe. At launch, DLLUX assumed oversight of 12 assets that had […]
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